Recent Articles

    Obama’s Online Campaign

    Presidential campaigns until recently have depended on a small team of advisors and experts to determine what message should be emphasized, what media will most effectively emphasis the message and how society will react to the message.  America witnessed such campaigns in the 2004 general election where much of George W Bush’s success was attributed [...]

    About Media Craver

    MediaCraver.com is a blog focused on discussing advertising, recent music and the media we consume. The site is maintained by Rob Raleigh, an Advertising Consultant, and current Graduate student at Webster University St. Louis, Missouri. Please do not hesitate to provide comments and feedback, to the articles posted. Thank you for visiting and enjoy your stay.

    Email Rob Raleigh at robraleigh@sbcglobal.net

Recent Articles

Obama’s Online Campaign

Presidential campaigns until recently have depended on a small team of advisors and experts to determine what message should be ...

Comparison of 2005 U.S, Army Strong TV Commercials targeted towards parents

Between 1998 and 2003 the U.S. General Accounting Office found that the military’s recruiting advertising budget doubled from $300 million ...

Welcome

 The goal of this site is to provide various articles and discussions regarding advertising, general media, and music.  Please do ...

Media

“Silent Voices: Analyzing The FCC “media Voices” Criteria Limiting Local Radio-Television Cross-Ownership” Article Analysis

 
“Silent Voices: Analyzing The FCC “media Voices” Criteria Limiting Local Radio-Television Cross-Ownership” is coauthored by Dr. Loy Singleton and Steven C. Rockwell.  Dr. Loy Singleton is the dean of The University of Alabama College of Communications and Information Sciences. He started his career earning a bachelors degree in English from the University of Texas at [...]

Advertising

Analysis of Orbit Gum Commercial

 
 
Television commercials tend to develop a love hate relationship.  Good commercials, the audience enjoy watching and are moved emotionally.  The audience laughs, cries, empathizes, or admires the product.  In contrast, bad commercials bore the audience and leave the viewer with no sense of fulfillment, essentially failing to create a response from the audience.  Furthermore, [...]

Music

Big Smith

  Big Smith is a band from Springfield, Missouri composed of five cousins: Mark and Jody Bilyeu, Bill and Rik Thomas, and Jay Williamson. The newest member, fiddle player Molly Healey, brings the total to six creative individuals bound together by blood and harmony. After coming together professionally in the fall of 1996, they quickly earned a [...]